Outdoor Lifestyle

Being an active outdoor athlete myself, I love working with brands that live for the weekend. While at Skillet, I acted as Art Director and Lead Designer for Johnson Outdoors, collaborating with global teams like Jetboil and Eureka. We focused on building smart, bold campaigns and packaging systems that resonate with adventure-seekers at every touchpoint. This work blends technical product knowledge with lifestyle storytelling, ensuring the brand feels as rugged and reliable as the gear itself.