Johnson Outdoors is a global leader in outdoor gear—from camp stoves to adventure apparel—with operations in over 20 locations worldwide.

While at Skillet Creative, I collaborated with their Jetboil and Eureka teams to design everything from packaging systems to digital ad campaigns. These projects were rooted in storytelling and designed to connect with adventure-loving consumers at every touchpoint.

What follows is a snapshot of that work—smart, bold, and ready for the outdoors.