Falling Waters, North Carolina
An unprecedented offering with a rich heritage dating back to Daniel Boone and the best 6,500+/- contiguous acres of an original holding of 43,000 acres previously owned by the Johnson Family, founders of American Drew Furniture Company.
Never before offered in its entirety Falling Water offers an unprecedented legacy opportunity for a person who appreciates its natural beauty.
Falling Waters is the last Large Acreage Tract in Western
North Carolina and provides a safe haven with a perimeter protected by natural geography totally unencumbered by any Conservation Easements.
Seclusion and privacy are words and feelings that come to be when you are on the mountain. You could use this property as a safe haven compound for yourself, construct multiple homeplaces, have pastures for livestock, or create a self-sustaining community. The possibilities are limited only by the imagination.
Property Branding Exploration
Direction 1
In this direction, we focused on the truly expansive nature of the property. With endless rolling hills and 5 waterfalls, this visual mark taps into some of the main hallmarks of this historic piece of land.
This logo also speaks to the freedom a buyer has to make what they want of the land, completely open to all sorts of possibilities.
Boundless
Direction 2
This direction leans into the rejuventating aspects of the property; the babbling brooks, the mountain ridges, the open spaces and solitude. This option showcases land teeming with life and movement, and will speak to a more refined but equally wild nature-lover.
The icon created for this option encapulates the water, land and sunshine accompanied with a stately typeface and a nod to the year it was first established.
Wondrous
Final Directions
