Black River Meats
Based in Springfield, Vermont, Black River Meats delivers premium, sustainably raised proteins to top chefs and butcher shops throughout the region. With a focus on transparency and regenerative agriculture, they’re redefining how meat is sourced and produced.
They came to our studio for a label redesign that celebrated their values—resulting in a suite of bold, typographically driven designs with a bright color palette that nods to the heritage of Vermont farming.
PROJECT TYPE
Package Design, Logo Design
ROLE
Designer and Art Director
AGENCY
Skillet Creative
Black River Meats’ two flagship products, the locally smoked bacon and uncured hot dogs have a more traditional color palette, making them versatile in the retail landscape. Their other products such as the kielbasa and sausages are differentiated with a pastel color palette, unique to Black River Meats. After a competitive audit, comparing similar products, we felt these colors really jump off the shelf when viewed next to the more muted colors of conventional meat brands.
